Logo... Pogo... Shhmogo... err somethin'

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The logo development thus far. I've made about 6 logos, however all similar, just text moved and messed with very subtley. The story behind the logo, hopefully you can tell, the head is shaped after a Lego man's head. I thought it would be a good idea to run with since I am doing toys, essentially. I landed on a simple san serif font that is readable. The text is under some heavy kerning, as some letters are touching to give a better flowing read. I also wanted the logo to be very anchored, which is why the black box is grounding out the logo by visually connecting the Lego head to the text, while keeping a good strong balance. :)

 

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